Our Use of Cookies, Pixel Tags, and Related Technologies

We (The Tack Room Inc.) use cookies, pixel tags, and other related technologies to collect data when you visit our website (www.tackroomonline.com). You have the choice to opt out of using any of these technologies that are not necessary for our website to function, however, your user experience may be negatively affected. Click here to update your cookie consent settings.

 

What is a cookie?

A cookie is a small file stored on your computer, by the web browser, which helps enhance your shopping experience. Cookies are typically created the first time you visit a website and accessed by the website when you revisit. Most e-commerce websites are unable to function without the use of cookies.

 

Why we use cookies:

• To store items in your shopping cart
• To keep you logged into your account while browsing
• To identify users returning to our website
• To identify potential issues with our website
• To personalize advertising (i.e.: Google Ads, email marketing)

 

What personal information is processed using cookies?

Our website uses cookies to gather information about your session. This may include information that is specific to you including:

• Your name (if provided to website)
• Your email address (if provided to website)
• Your device/browser
• Your IP address
• Your preferences/browsing history (our website only)

Cookies from our website will be stored for 180 days.

 

What is a pixel tag?

A pixel tag is a very small image (typically 1 pixel by 1 pixel) embedded in a webpage that allows website administrators to track user activity.

 

Why we use pixel tags:

• To track user activity on our website for analytics
• To track user activity on our website for personalized advertising (i.e.: Google Ads, email marketing)
• To identify potential issues with our website